Established in 1916, BMW, an acronym for Bayerische Motoren Werke Aktiengesellschaft, is synonymous with superior craftsmanship, state-of-the-art technology and reliability. Since its inception, the company has focused on providing ground-breaking and premium mobility solutions, making it one of the most sought-after luxury car brands worldwide. In addition, BMW markets renowned vehicle brands, including Mini and Rolls Royce.
What keeps BMW ahead of its competitors?
Advanced innovations
From gesture control to ConnectedDrive, the German auto giant is a time-proven pioneer. It primarily aims to push the envelope with constant innovation. Its vast range of driver-assistive and other amenities set the bar high for its competitors.
Further, the manufacturer has launched a sub-brand, ‘BMW i’, to work on technological advancements and sustainability.
Optimum safety
Premium car enthusiasts mostly prefer BMW vehicles for assured driving safety features. A few of them include:
- Frontal Collision Alert with City Collision Mitigation
- BMW Assist eCall
- Active Park Distance Control
- ConnectedDrive
- Automatic High Beams
- Active Protection System
BMW genius
BMW values its customers, and thus in 2014, it appointed experts called BMW geniuses at dealerships to educate potential customers about the mechanism of different BMW vehicles and make the best purchase. Further, this third-party expert initiative proves the manufacturer’s commitment to its customers.
The ultimate built-in reputation of luxury
The cabin assembly of BMW vehicles reflects thoughtful execution and diligence. All the models embrace elite comfort. For instance, the interior of the BMW X5 includes sharp features, including:
- BMW Extended Ambient Lighting
- Live Cockpit Professional with 12.3-inch Centre Display screen
- Heated and cooled cup holders
- Harman Kardon® Surround Sound System
- Heated armrests, rear seats and steering, to name a few
Best selling BMW models in the UK
- 6 Series Gran Turismo
- M135i
- 3 Series Gran Limousine
- 330e M Sport
- M340i
- 840i
- X7 Dark Shadow Edition
- iX3
- xDrive25e
- 4 Series Convertible
If you want a vehicle that offers you comfort, class and fun for a drive, consider BMW! Moreover, German automobiles are renowned for their reliability, and in this regard, BMW tops the chart, courtesy of its warranty and prompt customer support and care.